Behavioral insights
decoded for business.
Need a deeper understanding of human behavior and cognition? We help you navigate complex psychological concepts and research, giving you the expertise and credibility to take your business even further.
Our work
Behavioral insights
Need a deeper understanding of human behavior and cognition to strengthen your business idea, communication, or understanding of a specific area? We help you navigate complex psychological concepts and research, giving you the expertise and credibility to take your business even further.
Damzel's vision
Psychology.
Decoded for business.
As psychologists, we understand a fundamental truth: business performance is, at its core, human performance. Strategy, leadership, and communication only truly succeed when they resonate with the people behind them.
Today, most companies operate on psychological assumptions, making daily decisions, from employee well-being to customer engagement, without the weight of scientific evidence. This gap between theory and practice means valuable insights often go unused, even when they could make a decisive difference for a company's future.
Our vision is to make psychology a core part of the infrastructure behind modern business.
We translate complex research into business-critical insights, empowering organizations to strengthen intuition with clarity and confidence. By turning the science of the mind into a practical tool for growth, we help you make more secure decisions, optimize your organization, and gain a distinct competitive advantage.
The process
Every challenge is unique. That is why our process is entirely tailored to your specific needs, goals, and pace. Let's get in touch — if it feels like a great match, we'll take the next step together.
- 01
Connect & Align
We begin with an introductory meeting to map out your vision, define your strategic goals, and determine the psychological depth required for your project.
- 02
Research & Insights
Our team dives into the data. We conduct thorough research and analysis, presenting you with a first draft that highlights key insights and strategic recommendations.
- 03
Collaborate & Refine
We believe in transparency. Through close collaboration, we welcome your feedback and input to fine-tune the material before finalizing the work.
- 04
Deliver & Execute
You receive a tailored, research-backed foundation for decision-making — fully optimized and ready to fuel your pitch, presentation, or internal strategy.
Interested in an add-on or alternatives? We offer presentations, workshops, implementations and more.
Meet the team
A psychology-driven trio.
We're a psychology-driven trio with roots in clinical psychology, and a deep expertise in behavioral science. Our focus is understanding how people perceive, process, and respond to ideas.
We value collaboration, creativity, and a good sense of humor, because we believe the best ideas grow in teams that enjoy the process as much as the outcome.
Alva Prahl
alva@damzel.seAlva is a licensed psychologist with a Master's from Karlstad University. She brings rigorous academic training, including hands-on experience reviewing and applying research. Her real-world expertise spans clinical roles in psychiatry, primary care, and now digital healthcare solutions.
Read full bioShow lessHer background has equipped her to break down complex human behavior, spotting how context drives emotions, decisions, and habits, and turn those insights into practical interventions that build trust and spark change.
A core focus for Alva is fostering trusting, enjoyable collaborations where clients feel truly understood and empowered to act.
Elise Björnelius
elise@damzel.seElise retired from a successful career as a striker in professional football after playing around the world and for some of Sweden's top teams. She holds a BSc in Psychology and is currently completing her Master's in Psychology at Stockholm University, where she is training to become a licensed psychologist.
Read full bioShow lessShe has a background in neuropsychological research at both Karolinska Institutet and Stockholm University. She is a licensed fMRI operator and currently sees patients in a clinical setting. Elise also works regularly with a large work and organisational psychology firm, where she supports medium-to-large private and public-sector organisations in addressing human and organisational challenges.
She loves sports and has a strong passion for technology. In her free time, she has developed her own apps, and when she wants to unwind, she enjoys playing video games.
Ella Appelkvist
ella@damzel.seElla holds a BSc in Psychology and is currently completing her Master's at Stockholm University to become a Licensed Psychologist. Her profile blends scientific inquiry with entrepreneurial drive, spanning research-experience at the Karolinska Institute to roles in the private sector and civil society.
Read full bioShow lessWith academic credentials in Entrepreneurship, Business planning, and Leadership, Ella's pragmatic approach was shaped early on while managing operations and personnel for an organization of 20 employees.
Recognized for her commitment to societal change, she specializes in synthesizing complex research into high-impact business intelligence, ensuring Damzel's clients receive a nuanced, evidence-based foundation for their most critical decisions.
Common questions
- What does working with Damzel look like?
- Every challenge is unique. That is why our process is entirely tailored to your specific needs, goals, and pace. We begin with an introductory meeting to map out your vision, define your strategic goals, and determine the psychological depth required for your project.
- How much of our time does it take?
- We know how much of your day is consumed by meetings. Working with us is designed to be the opposite. We'll jump on a brief digital call to define the scope, then you can get back to your work while we handle the research and the rest.
- How quickly do you reply?
- We'll come back to you within 48 hours with a brief proposal, or simply a few sharper questions.
- Who are you?
- We're a psychology-driven trio with roots in clinical psychology, and a deep expertise in behavioral science. Our focus is understanding how people perceive, process, and respond to ideas. We are based in Stockholm.
- Do you offer workshops or presentations?
- Yes. We offer presentations, workshops, implementations and more.
- When are behavioral insights the right fit?
- When you need a deeper understanding of human behavior and cognition to strengthen your business idea, communication, or understanding of a specific area.
Let's work together
High impact,
low friction.
We know how much of your day is consumed by meetings. Working with us is designed to be the opposite.
Share the decision you're facing and the outcome you're aiming for. We'll jump on a brief digital call to define the scope, then you can get back to your work while we handle the research and the rest.